As you will see, there are many techniques available for forecasting purposes, which makes it difficult for people to select the most appropriate technique. In fact, there is rarely one best technique ...

Before getting into how one can think about the various ways to practically segment a market, let's first consider some key issues and questions: It's the only way to have a clear message in the ...

Ali Hussain has a background that consists of a career in finance with large financial institutions and in journalism covering business. Michael Boyle is an experienced financial professional with ...