There was a time when celebrities were integrated more deeply into brand narratives, inhabiting distinct brand worlds rather ...

New research from the ASA and IMTB reveals consumers not only prefer when influencer ads are labelled, disclosure doesn’t ...

Because chatbots are helping companies collect more detailed, intimate information about people’s interests, the newer forms ...

OpenAI Group PBC today started showing ads to some ChatGPT users in the U.S. The move comes a month after the company ...

WebFX reports that OpenAI plans to introduce ads in ChatGPT for U.S. free and Go-tier users, requiring a different marketing approach than Google Ads.

Advertising a drug’s name and a use that is off-label is “a double whammy,” said Patrick Massad, commissioner of the Pharmaceutical Advertising Advisory Board (PAAB), an organization that is ...

For centuries, people have turned to personal ads to find love. Why were they so popular, and how did they develop their own ...

It feels like everyone who produced ad spots for this year’s Super Bowl with generative AI failed in terms of making gen AI seem useful or like something worth getting excited about. Though we’ve seen ...

The meal kit company HelloFresh is also bringing ads to ChatGPT. Patrick Stal, the company’s senior vice president of global ...

Gray Media Group stands to benefit from a record $10.1B political advertising spend during the 2026 midterms. Read why GTN ...

Texas Tech baseball, other non-revenue sports to see major scholarship increase for 2026-27, Kirby Hocutt tells Red Raider ...