While it seems that no industry is immune to the disruptive forces of AI technology, the advertising sector is one place ...

A federal court today found that Google LLC maintains an illegal monopoly in the advertising technology market. The decision comes less than a year after a similar antitrust ruling against the ...

PubMatic, a provider of digital advertising technology, has launched its upgraded solution suite for buyers, powered by generative AI. PubMatic’s buyer platform “streamlines every stage of the media ...

Google avoided being broken up earlier this month when a US judge declined to force the company to sell its Chrome browser and instead imposed lighter conditions to remedy the company’s illegal ...

Automotive marketing firm Mudd Advertising has acquired DealerTrend, a technology company known for its dealer websites, inventory management and application programming interface-driven digital tools ...

This new partnership strengthens Scorpion's ability to help SMBs activate smarter, more efficient advertising on TikTok. SALT LAKE CITY, Jan. 12, 2026 /PRNewswire/ -- Scorpion, the leading provider of ...

Marketing Technology (MarTech) has emerged as a critical driver in the digital transformation of customer engagement and commercial strategies. The rapid expansion in the number and diversity of ...

In another major legal blow to Google, a federal judge on Thursday ruled that the search giant held an illegal monopoly over some advertising technology, a ruling that could reshape the online ...

Although companies invest considerably in marketing technology (martech), it is often under-utilized, and its impact is modest. The CMO Survey asked 292 senior marketers how they use the technology.

A New York federal judge ruled in favor of online news publishers and advertisers who allege Google unlawfully monopolized the digital advertising market and diverted revenue that would have otherwise ...

The adtech market is estimated to grow from $1.1 trillion in 2026 to $3.2 trillion by 2034. The Trade Desk's AI platform helps advertisers automate ad buying across multiple channels. DoubleVerify ...

The European Commission fined Google 2.95 billion euros ($3.45 billion) for distorting competition in the so-called adtech market. The Commission accused Google of unfairly favoring its own display ...