The smarter AI assistant from Amazon is now available to all Stateside ...

At its annual hardware event, Amazon introduced a new lineup of Echo devices, built specifically for its AI assistant, Alexa+, which has already rolled out to millions of customers through its early ...

Alexa Plus is aiming higher with a new superhero ad and a US-wide launch, including a free version for any app user.

Amazon’s voice assistant is hanging on by a thread. And that thread is generative AI—or, in Amazon’s case, Alexa+. Amazon hasn’t had a problem getting people to buy cheap, Alexa-powered gadgets.