Plus expensive-smelling musks and solar florals. No perfume was too sweet for 2025. We saw hundreds (if not thousands) of sugary gourmand launches, from milkshake-inspired eaux de parfum to body mists ...

Fragrance is getting stronger. We already know this. Rich gourmands, smoky woods, heavy musks—perfume performance is at the top of everyone's minds. It makes sense: Toting around a big bottle of juice ...

Beauty fans have been quick to snap up an ‘alluring’ Mugler fragrance set that has landed with a major price reduction at Debenhams, with shoppers praising it. The iconic Alien Eau De Parfum 30ml Gift ...

Sephora is a fragrance lover’s playground, stocked with hundreds of bottles spanning every scent family imaginable. But an endless trove of perfumes can quickly become overwhelming—especially when you ...

Want to smell like a star? While plenty of Hollywood guys have featured in fragrance campaigns over the years — who could forget Adam Driver’s viral transformation into a centaur for Burberry? — ...

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