This guide is here to break down how to make your b2b digital marketing strategies work for you. We’ll look at understanding who you’re talking to, building a solid website, creating content that ...
As more B2B buyers adopt generative artificial intelligence (GenAI) and conversational search tools to gather faster insights, marketing, sales, and product leaders are facing intense pressure to ...
The B2B Battleground: Expedia, Booking and Hopper Are Redefining Online Travel’s Quiet Money Machine
If online travel agencies want to go to where people are booking travel, they are going to have to make the B2B game an integral part of their businesses. Otherwise, they'll be handing those potential ...
The Business-to-Business or B2B business model refers to a commerce transaction between businesses. In this model, one business provides products or services to another business, as opposed to selling ...
B2B marketers are embracing video and creator partnerships. Strategies once reserved for B2C are now mainstream in B2B. LinkedIn is becoming a hub for B2B creator engagement. LinkedIn’s latest ...
Of the B2B marketing decision-makers surveyed for Forrester’s 2025 Budget Planning Survey released early this year, 83% expected their company’s marketing investments to increase over the next 12 ...
B2B buyers aren’t just searching the old way anymore. Google’s AI Overviews, OpenAI’s ChatGPT, Perplexity, and Copilot Search in Bing have changed how content is surfaced. From ranking traditional ...
While data, metrics and ROI calculations matter, compelling narratives humanize your message and differentiate you from competitors. A great business story should be based on a real customer of yours, ...
From rising ad prices to delayed campaigns, inflation isn’t just a consumer issue. Here’s what marketers need to know now. Rising costs everywhere. B2B marketers face mounting pressures from higher ...
Fostering a truly inclusive business means creating an environment where every individual feels valued, safe, and heard. Hannah Stringer, Marketing Director at Moneypenny, emphasizes the importance of ...
A new LinkedIn report combines survey responses from thousands of B2B marketing leaders. AI is transforming B2B marketing, but skills gaps and trust issues remain challenges. Data finds short-form ...
When I got this gig, my editor said, "Les, you can write about anything you want. We want you to lean into your experience as a founder, but we'd prefer you not to do ...
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