K-pop group BTS has graced the cover of GQ magazine's latest edition in 15 international markets ahead of the release of its fifth full-length ...
BTS' Army Bomb Version 4 sold out instantly on Weverse ahead of the 2026 tour. Here's what's new, why fans are split, and how to buy it.
The new light stick was revealed by HYBE on February 5 through a teaser video, introducing a redesigned globe-shaped model ...
HYBE’s latest earnings call offered a clear signal of where the K-pop giant’s priorities lie in 2026: the return of BTS. All ...
How the sustainability practice enables BT to move on ‘tough topic’ targets that increase innovation, efficiency and success across its product portfolio.
Revealing how the after-party apology happened, Choi Mina Sue told Star News, “It was my first time attending such a wrap party. Later on while eating, senior Hong Jin Kyung cheerfully approached me, ...
The wife of Patrick Mahomes shared a vlog from her photo shoot for the February cover of 'Sports Illustrated Swimsuit' ...
On the 30th, ChildFund Korea said, "Jeong Dong-won has been chosen as ChildFund Korea's new advertising model." Jeong Dong-won has been showing warm actions by continuing a virtuous cycle of good ...
In K-pop, idols can be superheroes, werewolves, vampires and pirates, all inside elaborate fictional worlds rich with their ...
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What the insanity around BTS can teach us about branding in 2026
The K-pop comeback reveals the future of customer loyalty.
Gaurav Khanna finally broke his silence on alleged divorce with Akanksha Chamola. After TV serials and reality shows, the actor wants to explore OTT.
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