Domo today announced the launch of Domo MMM, a new AI-sidekick for marketers that powers measurement and is designed to help organizations understand which marketing investments are truly driving ...

Gonzalo Arce College of Engineering — Electrical and Computer Engineering arce@udel.edu Machine learning, data science, graph signal and data processing, geometrical neural networks, statistical ...

Marketing mix modeling (MMM) has shifted from an enterprise luxury to an essential measurement tool. Tech giants like Google, Meta, and Uber have released powerful open-source MMM frameworks that ...

Marketing mix modeling (MMM) is having a moment in marketing measurement. As privacy regulations limit user-level tracking, marketers are turning to it for reliable, cross-channel measurement. (We ...

AI is eliminating the either/or of qualitative depth and quantitative scale, giving marketers a new way to understand people and performance at once. The post You no longer have to choose between ...

Science X is a network of high quality websites with most complete and comprehensive daily coverage of the full sweep of ...

For patients taking medications that don't work as expected or pharmaceutical companies struggling with clinical trial ...

I'll explore data-related challenges, the increasing importance of a robust data strategy and considerations for businesses ...

Keeping up with the latest research is vital for scientists, but given that millions of scientific papers are published every ...

Climate change and evolving growing conditions present new challenges for breeding. It is important to take local environmental conditions into account. An international team led by the IPK Leibniz ...

In this GEN webinar, Joshua Orchard, a purification applications scientist with extensive experience in downstream process development of various modalities, will share strategies and experimental ...

In in vitro fertilisation (IVF) mix-ups and contested parenthood, Prince and colleagues argue that the familiar ‘genetic ...