Digital marketing strategies that use multiple channels and layers of data offer a structured way to find, qualify, and ...
Customer segmentation is one of the most powerful strategies in ecommerce, but it’s also one of the most misunderstood.
Email marketing campaigns have an average return on investment of 36 times, meaning every dollar spent on email marketing ...
Not all clicks are equal. A repeat buyer, a first-time visitor and a lapsed customer should be treated differently.
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