Digital marketing strategies that use multiple channels and layers of data offer a structured way to find, qualify, and ...

Customer segmentation is one of the most powerful strategies in ecommerce, but it’s also one of the most misunderstood.

Email marketing campaigns have an average return on investment of 36 times, meaning every dollar spent on email marketing ...

Not all clicks are equal. A repeat buyer, a first-time visitor and a lapsed customer should be treated differently.

Personalization may be the promise, but the retail experience that customers get from their favorite brands often tells a different story.

Abstract: In the realm of digital commerce, online shopping has witnessed unprecedented growth globally, becoming a cornerstone of modern consumer behavior. This research introduces an advanced ...

Abstract: With the continuous expansion of the power system and the ongoing enhancement of intelligent technologies, material inspection operations play a critical role in ensuring the safe and stable ...

UPS is firing its biggest customer -- and Wall Street finally understands why I was a combat soldier in Iraq. Here's the 1 question everyone should be asking about ICE right now Latest on snow chances ...

From the Department of Bizarre Anomalies: Microsoft has suppressed an unexplained anomaly on its network that was routing traffic destined to example.com—a domain reserved for testing purposes—to a ...