Annie Lawless, an entrepreneur who previously founded Suja Juice, created her namesake brand Lawless Beauty in 2017 to "raise the bar for what clean makeup is." ...

Mornings are chaotic. Between hitting snooze one too many times and deciding what to wear, your beauty routine often takes a ...

Learn how to recreate high-fashion makeup at home with this runway makeup tutorial. Discover pro techniques for achieving a ...

The viral Glazed Donut manicure is just the start ...

All too often, our identities are boiled down to a singular type of look—this production dismantled that notion with sheer variety.

My beauty routine? Upgraded. Spending regret? Nonexistent.

In 2026, the beauty industry heralds the halo lip as a transformative trend, characterized by a subtle, diffused outline of cool-toned liner that enhances natural lip volume with an ethereal, blurred ...

Once your brows are evenly coated, use a translucent or brightening powder to set the look. Apply it lightly with a brush, ...

After years of no-makeup makeup and born-this-way perfection, an era defined by individualism is taking shape.

It's like you don't even have anything on.

Recruiting her mom and fellow blush lover for her latest r.e.m. beauty launch, Ariana Grande gives us a lesson in creating a unique blush-highlight combo.

Have you ever wondered how some people manage to turn a simple face into a masterpiece with just a few flicks of a brush? The art of makeup is far more than just applying foundation; it is a creative ...