Pilot program with OpenAI part of a broader effort to expand the retailer’s presence in AI-driven shopping tools ...

Tension: We need our marketing to break through, but every tactic that promises attention feels like manipulation ...

New research from the ASA and IMTB reveals consumers not only prefer when influencer ads are labelled, disclosure doesn’t ...

Anthropic’s Super Bowl ads mocking ChatGPT ads delivered the biggest user boost of any AI company. including an 11% jump in daily users and 6.5% more website visits.

Do the Dutch do it better? Find out how the fourth edition of Destination Design leaves no doubt the fair is a regional brand ...

Data-driven attribution and smart bidding are no longer optional when targeting a generation that loops between video, social ...

Marketing’s real AI advantage won’t come from adopting it quickly, but from defining early and clearly what should never be automated ...

Nitya Bathula is driving a new approach to software creation at D3E Studio, where applications are built through AI, visual ...

With brands prioritising safety and short-term results, opportunities for original thinking are reducing, which may have ...

WebFX reports that OpenAI plans to introduce ads in ChatGPT for U.S. free and Go-tier users, requiring a different marketing approach than Google Ads.

Other knock-on effects of OPR include the debates around access fees, rebates, tick sizes, and lot sizes. A well-defined NBBO ...

A combination would offer more leverage to go after a bigger slice of Madison Avenue’s dollars, experts tell TheWrap ...