We explain the different types of logo and when to use each one.
SoFi Stadium will host the Big Game on Feb. 14, 2027.
The Super Bowl is more than a game; it is a visual time capsule. For 60 years, the logo has evolved from simple block text to vibrant regional art, and recently, to a sleek, standardized trophy era.
Twenty years after the introduction of the theory, we revisit what it does—and doesn’t—explain. by Clayton M. Christensen, Michael E. Raynor and Rory McDonald Please enjoy this HBR Classic. Clayton M.