There was a time when celebrities were integrated more deeply into brand narratives, inhabiting distinct brand worlds rather ...

AI has passed a new benchmark, scoring better than the average human on a recognized creativity test involving 100,000 people ...

Berlin-based animation studio Woodblock, which has produced visually stunning shows at Las Vegas’ Sphere, is now developing ambitious fantasy series.

An emerging body of science suggests that everything from visiting gallery shows to taking on your own creative projects can ...

Storythinking is our brain’s narrative mode, evolved to plan escapes from threats. Thinking in story drives creativity and ...

Typewriters as timeless tools shaping literature and creativity.Portable machines enabling writer's mobility and productivity.Historical impact on ic ...

"Now we are putting our massive proprietary intelligence to work in AI models," boasts founder and CEO Sean Muller.

Smart tools promise saved time and smoother workflows, but nonstop high-level focus may increase stress and erode the quiet ...

The findings, published in Scientific Reports, point to a major shift. Generative AI systems have now reached a level where they can outperform the average human on certain creativity measures. At the ...

Originality is usually described as a lightning strike, a rare gift, a sudden arrival of something never seen before. But the ...

In providing a quintessential example of the Western video game industry’s increasingly puritanical attitude shift, after ...

AI agents are moving games beyond scripted characters, enabling lifelike NPCs, emergent gameplay, and faster development that ...