Experiential marketing is a promotional strategy that involves creating an interactive experience to get customers talking about your product. It’s a unique take on attracting customers, as it relies ...

AI has passed a new benchmark, scoring better than the average human on a recognized creativity test involving 100,000 people. But there's more to the story than the results, underpinning how ...

Suppose you are searching for a new approach to a pesky but important creative problem. You're casting about for any sort of hint, or even the whisper of a hint, as to what you might do. Scrounging ...

Most of us are fascinated by creativity. New ideas in science and art are often hugely exciting – and, paradoxically, sometimes seemingly “obvious” once they’ve arrived. But how can that be? Many ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...