IHG’s strategy recognizes that flexibility doesn’t mean dilution. Partnerships with airlines, OpenTable, Rakuten in Japan, ...

A more detailed understanding of customer-level costs is increasingly influencing strategic decisions related to ...

A so-called ‘activist’ investor based in London called Independent Franchise Partners (IFP) has acquired a 3.01% stake in Universal Music Group, the world’s largest music ...

Customer segmentation is one of the most powerful strategies in ecommerce, but it’s also one of the most misunderstood.

Not all clicks are equal. A repeat buyer, a first-time visitor and a lapsed customer should be treated differently.

A major Tier-1 European telecommunications operator is deploying vHNA at large scale across tens of thousands of Kubernetes worker nodes to support its cloud infrastructure. In this deployment, 6WIND ...

Digital marketing strategies that use multiple channels and layers of data offer a structured way to find, qualify, and ...

OpenNebula Systems is the developer of OpenNebula, an open and vendor-neutral cloud management and virtualization platform for private, hybrid, and edge infrastructures. The company provides SLA-based ...

Despite all our technological advancements, data quality remains the grit in the gears of the modern marketing engine. It’s the silent killer of campaigns, the drain on ROI, and the reason your ...

Tension: Brands built reputations on trust, but scammers now weaponize that same trust against customers at unprecedented ...

Blue Ridge Networks, Inc., has introduced CyberCloak Cloud — a cloud-native security platform now available through Amazon Web Services (AWS) marketplace.

The wear-resistant coatings market, valued at $8.72B in 2024, will reach $17.03B by 2033, growing at 7.73% CAGR during ...