Reassured, the life insurance broker, has announced a partnership with data and AI consultancy FOIL AI aimed at enhancing its ...

The conversion funnel assumes customers progress through predictable stages—awareness, consideration, and purchase. In practice, modern journeys rarely follow such a path.

ISG has launched a study of specialist providers of analytics and AI that help insurers boost profitability, optimize ...

Digital marketing strategies that use multiple channels and layers of data offer a structured way to find, qualify, and ...

Big data analytics in retail enables detecting customer behavior, discovering customer shopping patterns and trends, improving quality of customer service, and achieving better customer retention and ...

Administration Software Market is driven by enterprises prioritizing customer-centric strategies to strengthen ...

The dealings that have been revealed between Cambridge Analytica and Facebook have all the trappings of a Hollywood thriller: ...

The evaluation was based on specific criteria that analyzed the company's overall Completeness of Vision and Ability to Execute ...

Personalization may be the promise, but the retail experience that customers get from their favorite brands often tells a different story.

CDI goes beyond collecting data, focusing on accuracy, governance and real-time access that modern CX depends on.