Not all clicks are equal. A repeat buyer, a first-time visitor and a lapsed customer should be treated differently.

Learn how to choose and implement flexible CRM software for your small business and which systems might work best for your ...

Q4 2025 Earnings Call February 10, 2026 4:00 AM ESTCompany ParticipantsJemima Benstead - Head of Investor RelationsZoran ...

The enterprise data CMO tells Tim Healey why judging marketing activity in isolation leads leaders to the wrong conclusions, and why marketing only works when viewed as a connected system.

The global customer relationship management (CRM) market hit $112 billion in 2025—billions in software licensing, billions more in implementation services, ...

As Slide 5 visualizes, our applications manifest as best-in-class hardware and software solutions, whereas platform manifests through connected workflows and ecosystems. By connecting the hardware and ...

In the Clone Wars, no bank survives by blending in. The only way forward is to break the pattern—turn the app from a sterile ...

For B2B marketers, change is something you should always build into your plan, even though it can feel disruptive.

Pipedrive and Hubspot are user-friendly, full-featured CRM platforms for small businesses. Learn how their features, functionality and pricing compare.

Discover what parity products are, how they work in competitive markets, and examples like smartphones that highlight differences and competitive strategies.

Email marketing campaigns have an average return on investment of 36 times, meaning every dollar spent on email marketing ...