Not all clicks are equal. A repeat buyer, a first-time visitor and a lapsed customer should be treated differently.

Klaviyo, Inc. (NYSE:KVYO) Q4 2025 Earnings Call Transcript February 10, 2026 Klaviyo, Inc. beats earnings expectations. Reported EPS is $22.87, expectations were $0.17. Krista: Ladies and gentlemen, ...

Personalization may be the promise, but the retail experience that customers get from their favorite brands often tells a different story.

I've noticed a lot of confusion in the industry between what is described as personalisation and what is actually sophisticated segmentation.

Clutch, a leading provider of customer marketing technology, has announced a strategic partnership with GoTab, an ...

A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent.

Digital marketing strategies that use multiple channels and layers of data offer a structured way to find, qualify, and ...

Explore the challenges and risks of incorporating AI in branding strategies, emphasizing the importance of human-centric ...

Learn 15 practical ways to improve Google Ads conversion rates, covering bidding, targeting, ad copy, and landing page ...

Learn how to choose and implement flexible CRM software for your small business and which systems might work best for your ...

Operational best practices include making marketing plans based on insights and data; prioritizing measurements of data for customers using uniform key performance indicators; and ensuring that ...