Not all clicks are equal. A repeat buyer, a first-time visitor and a lapsed customer should be treated differently.

Digital marketing strategies that use multiple channels and layers of data offer a structured way to find, qualify, and ...

Personalization may be the promise, but the retail experience that customers get from their favorite brands often tells a different story.

Generative AI has a wide range of applications and abilities, but using it for customer data analysis can be challenging. However, AI can segment ...

KPMG argues the next wave of competitiveness for Australian manufacturers will come not from the factory floor.

Key opportunities in the U.S. loyalty market include the shift from points-based rewards to continuous value exchange, ...

MarketSignals™ Custom Personas powered by real spend data—built to help you find, keep, and grow your most valuable customers. NIWOT, Colo.--(BUSINESS WIRE)--Wiland™, the leading provider of ...

Information Services Group ( ISG) (Nasdaq: III ), a global AI-centered technology research and advisory firm, has launched a research study examining specialist providers of advanced analytics and AI ...

The embedded finance market in Turkey is poised for growth across various verticals, including payments, lending, and insurance, driven by rising adoption in sectors like e-commerce, fintech, and gig ...

Empyrean Solutions, a leading provider of financial risk and performance management software, today announced the launch of ...

The economic role of customer data has changed. For more than a decade, first-party data has been treated as a cost of doing business. Brands collected it, stored it, protected it, and activated it ...

Empowering ASEAN & global businesses to make sound data-driven decisions while ensuring privacy and complianceKUALA LUMPUR, Malaysia, Feb. 10, 2026 /PRNewswire/ -- Athenatech AI Sdn Berhad (athenatech ...