Not all clicks are equal. A repeat buyer, a first-time visitor and a lapsed customer should be treated differently.

Digital marketing strategies that use multiple channels and layers of data offer a structured way to find, qualify, and ...

Customer segmentation is one of the most powerful strategies in ecommerce, but it’s also one of the most misunderstood.

Reassured, the life insurance broker, has announced a partnership with data and AI consultancy FOIL AI aimed at enhancing its ...

AMBLER, PA / ACCESS Newswire / February 3, 2026 / Clutch, a leading provider of customer marketing technology, has ...

The Vietnam photoinitiator market has witnessed steady growth in recent years, driven by increasing demand from key industries such as coatings, adhesives, and electronics. Photoinitiators play a ...

KPMG argues the next wave of competitiveness for Australian manufacturers will come not from the factory floor.

Personalization may be the promise, but the retail experience that customers get from their favorite brands often tells a different story.

Understanding the core human behind fragmented customer instances creates true brand coherence—stop chasing every touchpoint, start reading the source file.

Administration Software Market is driven by enterprises prioritizing customer-centric strategies to strengthen ...

The Mumbai-based startup Kentrix.ai offers a comprehensive GTM suite, allowing brands to start with a single use case and ...