The conversion funnel assumes customers progress through predictable stages—awareness, consideration, and purchase. In practice, modern journeys rarely follow such a path.

Administration Software Market is driven by enterprises prioritizing customer-centric strategies to strengthen ...

GBK Collective, a leading marketing strategy, consumer behavior, and analytics consultancy, names Rebecca Szew as Partner and Chief Client Officer. Szew brings more than two decades of experience ...

Reassured, the life insurance broker, has announced a partnership with data and AI consultancy FOIL AI aimed at enhancing its ...

Modern CX depends less on where data lives and more on how signals, AI, and governance come together at decision time. For much of the past decade, customer data platforms (CDPs) were positioned as ...

Digital marketing strategies that use multiple channels and layers of data offer a structured way to find, qualify, and ...

Personalization may be the promise, but the retail experience that customers get from their favorite brands often tells a different story.

IHG’s strategy recognizes that flexibility doesn’t mean dilution. Partnerships with airlines, OpenTable, Rakuten in Japan, ...

A more detailed understanding of customer-level costs is increasingly influencing strategic decisions related to ...

Sentiment Analysis Software Market Set For Rapid Growth Driven By AI-Powered Customer Intelligence. EINPresswire/ -- The sentiment analysis software market is emerging as a cornerstone of modern ...

Upcoming ISG Provider Lens® report will evaluate providers shaping how insurers apply analytics and AI to pricing, risk selection and claims outcomesSTAMFORD, Conn.--(BUSINESS WIRE)--$III ...

Tension: Brands built reputations on trust, but scammers now weaponize that same trust against customers at unprecedented ...