A new care pathway has emerged in the United States, and patients are already using it every day. Direct-to-patient (DTP) platforms – defined as a digitally enabled, end-to-end treatment model in ...

Happy Pongal 2026! As the sun turns northward and ushers in the blessed month of Thai, homes fill with the scent of newly harvested rice and the comforting presence of family. Pongal is more than a ...

Since the OTT boom during the COVID-19 pandemic, film industry pundits have defined the distinction between a small or medium-budget film and a big-ticket film to mostly align with what’s now ...

2025 was quite a polarising year for Tamil cinema. Audience thronged to theatres, not to watch the best of what the biggest stars of the industry had to offer, but to listen to good stories from ...

Pharma marketers enter 2026 asking where DTC fits in the DTP era. That question, which few foresaw 12 months ago, reflects the fast rise of direct-to-patient (DTP) programs. In the last few months ...

Tamil Nadu delivered a standout economic performance in 2024–25; its well-balanced growth model translated into a sustained surge in gross state domestic product (GSDP). A pickup across sectors ...

Two decades ago, “patient support” meant reactive services for high-touch brands facing closed formularies and intense utilization management. Today, direct-to-patient (DTP) programs redefine the ...

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As affordability, access, and transparency reshape U.S. healthcare, manufacturers are rapidly redefining direct-to-patient drug distribution as a core strategic capability, one that demands fully ...

In this episode, we explore how the consumerization of healthcare has pharma thinking more like retailers. FullSpan Health’s Suzy Jackson joins us to talk about its new digital health division and ...

This Diwali, Tamil cinema will be brighter than ever with a whole slew of theatrical blockbusters and OTT premieres opening in theaters. From action thrills of the likes of Bison and Diesel to ...