Brands with in-house teams are 82% more likely to use augmented reality (AR) than external agencies, according to data from Emodo Institute, the research arm of Ericsson-owned Emodo. It’s one of the ...

Outdoor gear retailer REI is hitting the slopes with personalized local advertising. The brand, working with dynamic creative optimization (DCO) platform Jivox, is running hyperlocal campaigns on ...

In the dynamic world of retail, businesses face the ongoing challenges of rising advertising costs alongside a swiftly changing media landscape. In the face of this, the practice of Dynamic Creative ...

Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel Campaign Activation Platform, for its Dynamic Creative Optimization (DCO) offering, ...

New partnership helps CPG advertisers boost omnichannel creative optimization and delivery across CTV, digital video and display Leveraging NCS' purchase insights and Innovid's proprietary dynamic ...

Deliver the right message to the right person at the right time. It’s an ideal that marketers have long aspired to. Historically, creative agencies have been exceptional at finding the message, and ...

NEW YORK--(BUSINESS WIRE)--Today, leading global programmatic media partner MiQ and award-winning ad platform Contobox™ have announced an exclusive partnership that will improve Dynamic Creative ...

NEW YORK, Nov. 5, 2019 /PRNewswire/ -- Building on its groundbreaking qualitative studies in Europe with new insights from leading U.S.-based marketing leaders, creative technology company Splash ...

Andy Moeck is CEO of ADISN, a creative optimization technology firm. AdExchanger.com: Why did you start Adisn? AM: We started ADISN because we were tired of seeing ads or having ads served to us with ...