The chatbot wars entered the Super Bowl this year. At Super Bowl LX, a ChatGPT competitor paid millions of dollars for commercials mocking the leading artificial intelligence chatbot's plans to put ...

There was a time when celebrities were integrated more deeply into brand narratives, inhabiting distinct brand worlds rather ...

In a world where everybody else has been bolting letters on, taking letters off, splurging together and splitting apart, BBH ...

Here's how you show ads without ruining the fun ...

Data-driven attribution and smart bidding are no longer optional when targeting a generation that loops between video, social proof, and search before converting.

You see them everywhere. On your phone, your coffee cup, your sneakers. These iconic symbols have become so embedded in our daily lives that we rarely stop to think about where they actually came from ...

Mississippi State baseball will have an on-field advertisement at Dudy Noble Field from BankFirst starting with the 2026 season.

Welcome to the opening weekend of the Guinness Six Nations, live from Allianz Stadium on ITV Sport, sponsored by Land Rover ...

Catholics making use of the protections afforded to creators under U.S trademark law is nothing new, but it's a balancing act not easily managed.

Since launching its full-scale invasion of Ukraine, Russia has sought supplies of motor oil additives and lubricants from third countries to maintain its military-industrial capacity ...