Jennifer Lopez is getting slammed for the new Instagram video she shared of herself putting makeup on before the gym. Read ...

Discover Maryam Hampton's face shaving routine as she walks you through her method for achieving smooth, exfoliated skin at ...

“The general rule of doing red carpet makeup is that you always put a bit more than you think,” says Rorong. “What’s different about Nina’s makeup is that, even though there’s definitely layers of ...

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All products featured on Allure are independently selected by Allure editors. However, when you buy something through our ...

Renowned makeup artist Lisa Eldridge champions a return to fundamental techniques, prioritizing craftsmanship over fleeting trends. Her "Timeless Makeup" philosophy emphasizes enhancing natural ...

Call it Sephora euphoria, but there’s a certain type of excitement that comes with browsing the shelves at a beauty ...

Huda Beauty has long been a household name among makeup lovers, particularly for its setting powders. The original loose powder gained immense popularity and set a standard for makeup tutorials on ...

Victoria and David Beckham have reportedly shelved Harper Beckham's planned beauty brand launch following Brooklyn's brutal ...

2016 nostalgia is unlikely to stop anytime soon, as brands are capitalizing on people’s reminiscence. Early in the year, ...

KUALA LUMPUR, Jan 29 — Huda Beauty’s latest launch has finally landed in Malaysia, and beauty fans are ...

KUALA LUMPUR, Jan 29 — Beauty aficionados in Malaysia have reason to celebrate as Huda Beauty’s latest product, the Easy Bake Pressed, has officially landed in the country. This cult-favorite powder ...