Among these designs, the "Rebel Loon" has emerged as the clear favorite. Inspired by the Star Wars universe, it cleverly ...

What's your reaction when you hear — or read — the words "Harley-Davidson"? The name makes people think of cruising off into the sunset on the open road, setting the rules as they go along, with no ...

WWE’s women’s division will be in the spotlight Sunday, July 13, when the company stages its Evolution event in Atlanta. Evolution is an all-women's premium live event featuring multiple championship ...

Bentley has updated its emblem for just the fifth time since its founding in 1919, and without breaking hard from 106 years of branding tradition, it still manages to be the most radical redesign in ...

ST. LOUIS, Mo. (Matrix Midwest) - The St. Louis Blues announced Tuesday that the team is starting a brand evolution that will include new primary home and away uniforms as well as a new version of the ...

For years, social media users have shared what they describe as Netflix's original logo featuring black lettering and a purple gradient cinema reel that swirls around a serif font. The word "Netflix" ...

From its very first model, the McLaren M1A, to one of its latest releases, the McLaren 750S, McLaren has evolved significantly over the course of more than 60 years as a car brand. Over this time, the ...

Walmart is starting 2025 with a bold new look. For the first time in almost two decades, the retail giant has updated its logo as part of a broader brand refresh that bridges its storied history with ...

It's quick and easy to access Live Science Plus, simply enter your email below. We'll send you a confirmation and sign you up for our daily newsletter, keeping you up to date with the latest science ...

In the automotive arena, there are several ways a manufacturer can set themselves apart from competitors. As obvious as it may seem, a distinctive logo is arguably one of the best ways to do just that ...