User expectations: Platform norms have evolved. On YouTube, viewers are accustomed to videos in the ~5–15 minute range for tutorials, vlogs, and reviews. Much shorter, and they may assume the content ...

Spotlight video puts up to 9 participants as the primary active speakers for all participants, and participants will only see these speakers. This feature is often used to spotlight a keynote speaker ...

Once you know who you’re talking to, you need a place for them to find you. This means having a solid online footprint. Your website is usually the main hub, so it needs to be easy to use, look ...