Discover a powerful tool to help you deepen your understanding of how visitors are getting to and using your WordPress-powered website. Google Analytics is a free comprehensive tool that allows you to ...

Learn how to use free website analytics tools for effective traffic monitoring, understand key metrics, and turn visitor data into actionable insights to grow your site.

Google Analytics has never been perfect, but it used to feel familiar. The shift to Google Analytics 4 forced PPC marketers to rethink how they pull insights, not just where to click. Reports that ...

Google Analytics is making it easier for businesses to compare themselves against industry peers by expanding its Benchmarking feature to include 20 new unnormalized metrics, such as New Users and ...

Google Analytics is rolling out major updates aimed at sharpening marketing insights – boosting data completeness, adding richer context, and flagging issues before they become problems. Key updates.