When business people talk Big Data, they often focus on the complexity of dealing with enormous data volume, but that’s changing. Volume alone does not pose the challenge it once did. For example, the ...

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

How conversions path reporting has been slightly revised in Google Analytics, and what marketers should look for in planning their conversion path analysis. When a customer conversion takes place, ...

When someone reads or listens to our stories, we use a few different methods to keep track of them. These metrics are the baseline for what we measure when we look at our audience. We do this with ...

For a completely free tool, Google Analytics packs in an amazing amount of data-driven information for anyone with an interest in web traffic stats. Since practically anyone dealing in digital content ...

Information on visitor behavior is vital to the success of any website. Whether you are a blogger or are an e-commerce professional, being able to interpret the visitor behavior data that Google ...

Google offers free tools that allow you to track performance and manage your website's appearance in the search listings. Google Analytics is a traffic utility that ...

The Audience Overview report is the first page we see upon opening our Google Analytics. But what do all these numbers mean, and why should we care? Below I’ll spotlight each metric and what you need ...

How well you understand your website traffic will ultimately determine the success of your marketing and advertising efforts. And there’s more involved in performance analysis than simply reviewing ...

While Google is sounding the trumpets on the transition from Universal Analytics to GA4, it is also beating the drum to herald new features for the venerable analytics platform. Collections are a set ...