Google Analytics is introducing cross-channel budgeting tools designed to help marketers plan and manage their ad spend across various marketing channels. Within Google Analytics, users can now create ...

As part of the v23 Ads API launch, Performance Max campaigns can now be reported by channel, including Search, YouTube, Display, Discover, Gmail, Maps, and Search Partners. Previously, performance ...

The addition of social performance data in GSC reflects how discovery, trust, and visibility now span search engines and social platforms. Google has been testing Social Channel Insights inside Google ...

Google has forced UK measurement bodies Barb and Kantar Media to pause a new service designed to compare YouTube channel viewing on TV sets with audiences for linear channels and streaming platforms.

After introducing the plan internationally in September, Google is bringing its AI Plus subscription to 35 new countries, including the US. Compared to AI Pro’s “higher access” at $19.99 per month (in ...

Summary: Google TV’s Freeplay is a group of hundreds of free channels that are streaming 24/7. These are known as FAST channels, which stands for Free Ad-Supported TV, which is the newest trend in ...

Shipping and mailing are two of those “invisible” cost centers in many businesses—you pay for postage, labels, carriers, packaging, and handling but may not have full visibility into how much you’re ...

Jan 28 : Google will pay $135 million to settle a proposed class action by smartphone users who accused Google of programming its Android operating system to collect their cellular data without ...

BRUSSELS, Jan 27 : The European Commission has started proceedings to assist Alphabet's Google in complying with the EU's Digital Markets Act (DMA), it said in a statement on Tuesday. "Android is open ...

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Simply sign up to the Technology sector myFT Digest -- delivered directly to your inbox. US tech stocks fell sharply on Tuesday as fresh concerns about the impact of AI on software businesses swept ...