Shop directly from AI search results with Google's new ads, enabling purchases from retailers like Etsy without leaving the page..

Google is rolling out UCP, Universal Commerce Protocol, powered checkout in AI Mode. This launched as part of the Google Ads news from yesterday, and you can now see it in AI Mode for products from ...

Google just made it possible to shop for items directly in the AI Mode. Users in the US can now search for items and make purchases from Etsy and Wayfair without leaving Google or Gemini.

Google is adding a way for consumers to buy things while seeking artificial intelligence-powered answers on search and in its ...

Elizabeth Warren presses Google for clarity on Gemini checkout privacy as the Universal Commerce Protocol expands AI-led ...

Reduce checkout abandonment with practical UX, payments, performance, and testing strategies that scale from small ecommerce sites to enterprise platforms. According to Baymard Institute’s analysis of ...

Critics are connecting “personalized upselling” language to the idea of individualized price manipulation. Google says upselling is about showing premium options, not raising prices. Google says its ...

Google introduces a new ‘Checkout’ feature in Gemini and Search AI Mode, allowing US users to make direct purchases through conversations with AI. PCWorld reports that Google launched the Universal ...

Checkout on Google surfaces could reduce site visits, which may limit how often shoppers see a retailer's onsite merchandising and cross-sells. Depending on what reporting Google provides, retailers ...

Google’s new universal checkout protocol aims to complete the purchase for you directly within a Gemini chat or AI search interface. Google built the Universal Commerce Protocol with input from major ...

This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author. To power this evolution, commerce infrastructure needs to be open, secure ...