Long-term memory encoding gets a 20% boost in when brands align with real-time editorial content, according to a neuroscience ...

Every generation leaves behind images that shape memory. From temples and portraits to symbols layered with meaning, visuals ...

A new neuroscience study from QMS shows dynamic, contextually aligned digital outdoor content significantly boosts audience ...

Amyloid proteins are typically considered bad guys, but researchers been investigating whether a version may be key to ...

While the infralimbic cortex (IL) is recognized as critical for behavioral inhibition, the content of the inhibitory memories stored in this region remains elusive. To probe this content, we examined ...

RAM, short for random access memory, is an essential PC component that directly impacts the performance and speed of a PC. It ...

Don't sweat forgetting names; it's normal! Your brain prioritizes what's important, and names often lack context, making them ...

Recalling vivid past events, like a first day at school or a significant childhood conversation, signals robust memory ...

Schacter suggested identifying problem items such as your phone, wallet or keys and creating a structure that becomes automatic with practice. He always leaves his reading glasses in a specific spot ...

We can handle traumatic and regretful memories in ways that combine what we learn from neuroscience and therapy.