Abstract: This study presents a novel empirical methodology to characterize and compare the ranking environments of major information retrieval systems, specifically Google and Bing. By analyzing ...

With Scout, Yahoo is entering the AI search race by betting that users still want visible sources, challenging rivals like Google and Perplexity that increasingly keep links in the background.

This paper develops a novel method to identify the causal contribution of managers to team performance. The method requires repeated random assignment of managers to multiple teams and controls for ...

AI-powered search isn’t coming. It’s already here: As rankings and clicks matter less, citations matter more. Businesses now need content that AI engines trust and reference when answering questions.