In the weeks leading up to the IAB Annual Leadership Meeting, there was an uproar on LinkedIn about the agenda. Publishers (and sell side tech vendors, too) were openly frustrated. There was too much ...

Seven years ago, as publishers were using header bidding to level the online auction with Google, Prebid was a bit of open-source header-bidding code developed by AppNexus. Fast-forward to today, and ...

NEW YORK, Jan. 6, 2026 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its Agentic Roadmap, outlining how the industry can ...

NEW YORK—The IAB Tech Lab has launched “Ad Format Idol,” an initiative to standardize emerging connected TV ad formats. The global standards-setting body said its new project seeks help from ...

IAB Tech Lab Tuuesday announced an roadmap for agentic that builds on existing standards, intended to provide a secure, interoperable approach for digital advertising. The idea is to support all ...

NEW YORK, Jan. 20, 2026 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the Event and Conversion API (ECAPI), a new technical ...

IAB Tech Lab's board announced Shenan Reed, global CMO at General Motors, to the board on Monday, and said it closely aligns ...

NEW YORK —The Interactive Advertising Bureau has announced Project Eidos, an industry-wide effort to modernize advertising ...

GM Global Chief Media Officer, Shenan Reed, joins the IAB Tech Lab Board as the first brand marketer to help shape the ...

NEW YORK, Dec. 4, 2024 /PRNewswire/ -- Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced the opening of a public comment period for the Ad Creative ID ...