In the weeks leading up to the IAB Annual Leadership Meeting, there was an uproar on LinkedIn about the agenda. Publishers ...

IAB Tech Lab, the global digital advertising technical standards-setting body, today announced that Shenan Reed, Global Chief Media Officer, General Motors (GM), has joined its Board of Directors, ...

WAYNE, PA, UNITED STATES, February 4, 2026 /EINPresswire.com/ -- PurpleLab®, a healthcare analytics company powering ...

IAB Tech Lab's board announced Shenan Reed, global CMO at General Motors, to the board on Monday, and said it closely aligns ...

New Standard Aims to Simplify Event Data Sharing and Improve Campaign Performance Across the Digital Advertising Ecosystem; Available for Public Comment Until Friday, February 20, 2026 NEW YORK, Jan.

GM Global Chief Media Officer, Shenan Reed, joins the IAB Tech Lab Board as the first brand marketer to help shape the ...

NEW YORK —The Interactive Advertising Bureau has announced Project Eidos, an industry-wide effort to modernize advertising ...

The MRC isn't aiming to force every platform to use the same auction playbook – but they do have to adopt some controversial ...

NEW YORK, Jan. 20, 2026 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the Event and Conversion API (ECAPI), a new technical ...

Publishers, Brands, and Agencies Unite to Modernize Direct Buying The updated terms reflect over a year of cross-functional effort led by over 200 IAB member companies, including holding companies, ...

IAB Celebrates 30 Years of Advancing Digital Advertising with a Look Back at Industry Milestones and a Vision for the Future ...