Incremental marketing is the strategy of increasing advertising expenditures and product exposure when certain benchmarks are met.

Amazon opened up its Prebid adapter for beta testing on January 21. Publishers are preparing to test, and we spoke with ...

The days of large blanket media buys are fading. Always-on testing reduces waste by directing spend toward what is proven to work. AI-powered automation and personalization are key drivers of ...

Abstract: Polar codes play a pivotal role for the successor of the 5G due to their capacity-achieving approach and robust error correction performance by adapting ...

Abstract: Streaming data of machines is continuously collected in practical applications, which produces new fault information with respect to the health change. Therefore, a lifelong-learning ...