Malvika Sitlani, a popular Indian beauty influencer, is facing scam allegations after raising nearly ₹40 lakh for her mother’s cancer treatment. Days after announcing her mother’s death, Valentine’s ...

User expectations: Platform norms have evolved. On YouTube, viewers are accustomed to videos in the ~5–15 minute range for tutorials, vlogs, and reviews. Much shorter, and they may assume the content ...

Alix Earle is once again taking the Internet by storm with her backless dress for YSL. The social media influencer recently flaunted her outfit while doing a makeup tutorial for her fans on TikTok.

Alix Earle is once again taking the Internet by storm with her backless dress for YSL. The social media influencer recently flaunted her outfit while doing a makeup tutorial for her fans on TikTok.

Alix Earle is once again taking the Internet by storm with her backless dress for YSL. The social media influencer recently ...

As the new provost of Dartmouth, Santiago Schnell is bringing a Catholic vision of higher ed to the heart of elite academia.

Over the last couple of weeks, there has been a shift in the momfluencers space. Normally scrolling through it, one will ...

The London-based startup is helping creators make millions by giving fans access to exclusive content. Can its AI tools help it outcompete incumbents like Patreon and OnlyFans?

In 2026, influencer marketing budgets are set to grow for another year running. But best practices are evolving, as one-off, pay-to-post influencer deals fail to cut through the noise. Instead, ...

Influencer marketing is now a $24 billion industry. Yet CMOs face a paradox: Influencer marketing is booming, but trust is eroding. One study shows that while 88% of consumers say authenticity matters ...

The principle behind influencer marketing is simple: Instead of selling directly to a large group, brands pay or inspire influencers to get the word out on their behalf. With the rise of platforms ...