In this lash tutorial, Sonjdra, a makeup artist based in Vancouver, Canada, shares tips and techniques for achieving ...

In this video I walk you through my version of passport makeup, inspired by a reference photo. I start with a glowy primer, ...

Jennifer Lopez is getting slammed for the new Instagram video she shared of herself putting makeup on before the gym. Read ...

Victoria Beckham shares her go-to makeup technique for creating the perfect lifted smokey eye using her new purple-toned ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Huda Kattan, the Huda Beauty founder, faces global backlash after sharing an Iran video, sparking debate over influence, activism, and misinformation.

How to do a feline flick on a mature hooded eye, according to iconic makeup artist Val Garland. Her easy method avoids ...

The backlash quickly spread across social media platforms, with Kattan facing accusations of supporting the Iranian regime ...

All too often, our identities are boiled down to a singular type of look—this production dismantled that notion with sheer variety.

“The general rule of doing red carpet makeup is that you always put a bit more than you think,” says Rorong. “What’s different about Nina’s makeup is that, even though there’s definitely layers of ...

A WOMAN who sells her toenail clippings online has revealed the truly disgusting way her bigger customer uses them. Latiesha ...

Huda Kattan, founder of Huda Beauty, faces global backlash over pro-Iran and antisemitic conspiracy videos while her brand continues to thrive.