The chatbot wars entered the Super Bowl this year. At Super Bowl LX, a ChatGPT competitor paid millions of dollars for commercials mocking the leading artificial intelligence chatbot's plans to put ...

Here's how you show ads without ruining the fun ...

AT one of the government’s Advisory Council meetings on Thursday, Feb. 12, I had the opportunity to talk to the ...

Spotify has shifted its coding workflow to Honk AI, reducing the role of human engineers. The move highlights growing fears ...

Google is testing 3rd party endorsements in Search ads, adding publisher logos and quotes to introduce external validation into paid results.

Just one week after the NCAA Division I Cabinet approved a proposal allowing commercial logos on uniforms and equipment, Georgia AD Josh Brooks confirmed the Bulldogs are paying close attention. The ...

Mississippi State baseball will have an on-field advertisement at Dudy Noble Field from BankFirst starting with the 2026 season.

One former addict fears late-night games during the Fifa World Cup will lead to reckless gambling with special offers ...

NFL stadiums are familiar with changing over due to hosting concerts or other events, but the World Cup is a completely different beast ...

The world renowned ad blocks during the Super Bowl won't be featuring prediction market commercials, after the NFL has ...

Insurance sponsorship has evolved into a strategic investment. The industry now spends hundreds of millions annually across leagues, federations, and global events, creating a network of partnerships ...