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Loyalty programmes perform better when benefits are easy to understand and simple to use. Customers engage more readily when ...

New research looks into how travelers use loyalty programs—and how they get the most out of them.

For years, loyalty programs in travel followed a familiar, transactional formula: stay more, earn points, redeem nights. But ...

By Waylon Cunningham Feb 4 (Reuters) - KFC’s parent company in China reported aggressive growth in its digital loyalty ...

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Discover how QSR leaders are evolving loyalty programs from discount-driven points to high-frequency, status-driven ...

Sephora transforms its Beauty Insider program from transactional perks to emotional connection for its 46 million members. Using gamification is a key initiative.

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Loyalty programs require members to make purchases to earn rewards and are designed to increase visitor frequency. Whether it ...

Scenic Group launched a new loyalty program that combines the existing Scenic Club and EmeraldEXPLORER programs into one ...

New research bundle delivers actionable intelligence on loyalty program preferences, category dynamics, and paid ...