New research looks into how travelers use loyalty programs—and how they get the most out of them.

For years, loyalty programs in travel followed a familiar, transactional formula: stay more, earn points, redeem nights. But ...

Add Yahoo as a preferred source to see more of our stories on Google. The American Airlines AAdvantage loyalty program has been named as the best in North America in the 2025 “World’s Best Airline ...

The coffee shop giant this spring will reconfigure its Starbucks Rewards loyalty program to feature three levels that give members more ...

Discover how QSR leaders are evolving loyalty programs from discount-driven points to high-frequency, status-driven ...

Active loyalty members are the “single most important digital metric” for McDonald’s, EVP and CFO Ian Borden said.

Loyalty programs require members to make purchases to earn rewards and are designed to increase visitor frequency. Whether it ...

Sephora transforms its Beauty Insider program from transactional perks to emotional connection for its 46 million members.

United Airlines and JetBlue expanded their 'Blue Sky' loyalty program by allowing travelers to book flights with cash on both ...

Loyalty programs remain deeply embedded in how travelers plan, book and experience travel, but a new 3-part research series from Phocuswright shows that heavy participation does not necessarily ...

DUBLIN, Jan 28 (Reuters) - A proposal by ‌U.S. ​President Donald Trump to cap credit-card interest ‌rates, if implemented, could have a big impact on the profitable loyalty programmes of ​the ...

Consumer advocates are warning “loyal” grocery shoppers that scanning their loyalty cards at the checkout may be trading far more than they realize for discounts and rewards: their personal ...