For years, loyalty programs in travel followed a familiar, transactional formula: stay more, earn points, redeem nights. But ...

Add Yahoo as a preferred source to see more of our stories on Google. The American Airlines AAdvantage loyalty program has been named as the best in North America in the 2025 “World’s Best Airline ...

Discover how QSR leaders are evolving loyalty programs from discount-driven points to high-frequency, status-driven ...

The coffee shop giant this spring will reconfigure its Starbucks Rewards loyalty program to feature three levels that give members more ...

Active loyalty members are the “single most important digital metric” for McDonald’s, EVP and CFO Ian Borden said.

New research looks into how travelers use loyalty programs—and how they get the most out of them.

Sephora transforms its Beauty Insider program from transactional perks to emotional connection for its 46 million members.

Although Starbucks boasts one of the most high-profile foodservice loyalty programs, the coffee chain is far from the only ...

From punch cards to point systems, there are a slew of loyalty program ideas and platforms to choose from. As we saw in part one of this series, the state of loyalty programs has shifted as customers ...

Loyalty programs remain deeply embedded in how travelers plan, book and experience travel, but a new 3-part research series from Phocuswright shows that heavy participation does not necessarily ...

DUBLIN, Jan 28 (Reuters) - A proposal by ‌U.S. ​President Donald Trump to cap credit-card interest ‌rates, if implemented, could have a big impact on the profitable loyalty programmes of ​the ...