More than half of the US marketers use marketing mix modelling (MMM) and 49% will be investing in it in the year ahead. Local brands are also quickly waking up to the fact that gut feel can’t keep ...

Research shows that while social media remained a core channel for advertisers in terms of ROI, investment declined as ...

Varun Gupta, Co-founder of GoBoult, says marketing accounts for around 35% of total expenditures, with a significant portion ...

Supreme Group has added Broth to the mix of ad agencies it has cooked up in recent years. | Supreme Group has added Broth to ...

In 2025, influencer spend in Saudi Arabia stood at a whopping $95 million, with the UAE following at $70 million ...

With brands increasingly in the hands of creators, as well as consumers themselves, consistency is more powerful than ever, ...

Sri Lanka may give the world another refreshing hot beverage, this one brewed from some of the country’s most iconic spices, ...

Andrew Lazar: I know Utz is per the prepared remarks, looking for a modest headwind from price in fiscal '25. I guess what gives you the confidence that you're building in enough flexibility in light ...

Unilever PLC ( UL) Q4 2025 Earnings Call February 12, 2026 3:00 AM EST ...

In this week’s To-Do List, see new works from Ballet Memphis, swap seeds at Lichterman Nature Center and eat free king cake at Moxy.

Launched in partnership with the University of Notre Dame’s Urban Poverty and Business Initiative, the program, Build Up, is ...

Bode believes that while a quarterly reset is likely adequate, it is beneficial to reevaluate the backbar every two months.