More than half of the US marketers use marketing mix modelling (MMM) and 49% will be investing in it in the year ahead. Local brands are also quickly waking up to the fact that gut feel can’t keep ...

Research shows that while social media remained a core channel for advertisers in terms of ROI, investment declined as ...

The unprecedented health of major racing carnivals around the world was the focus of session three on day one of the 41st ...

An in-depth look at how Apple Search Ads work, from relevance and IPM to campaign structure and the logic behind Apple’s auction model.

With competition intensifying, institutions around the world have to work harder than ever to get prospective students' ...

Affiliate marketing enables AI visibility, creator monetization and privacy-resilient attribution as brands adapt to new ...

At India Brand Conclave 2026, marketing leaders agreed that while digital now operates as the core decision-making engine, ...

Castle Hill Fitness in Austin redefines the gym experience with flexible memberships, recovery services, personal training ...

The firm will be focusing on building depth and strengthening execution in its existing markets and working towards better ...

Discover how The Cheney Group helps North Texas buyers and sellers move with confidence through deep community ties, expert agents and full-service support.

Varun Gupta, Co-founder of GoBoult, says marketing accounts for around 35% of total expenditures, with a significant portion ...

Supreme Group has added Broth to the mix of ad agencies it has cooked up in recent years. | Supreme Group has added Broth to ...