Learn how to build a resilient marketing strategy by combining different channels instead of relying on just one or two ...

Research shows that while social media remained a core channel for advertisers in terms of ROI, investment declined as ...

More than half of the US marketers use marketing mix modelling (MMM) and 49% will be investing in it in the year ahead. Local brands are also quickly waking up to the fact that gut feel can’t keep ...

In-house creativity drives Godrej Properties’ marketing, ensuring every medium, from digital to print, serves the buyer ...

The unprecedented health of major racing carnivals around the world was the focus of session three on day one of the 41st ...

An in-depth look at how Apple Search Ads work, from relevance and IPM to campaign structure and the logic behind Apple’s auction model.

With competition intensifying, institutions around the world have to work harder than ever to get prospective students' ...

Affiliate marketing enables AI visibility, creator monetization and privacy-resilient attribution as brands adapt to new ...

Artificial intelligence risks reinforcing the black-box decisions that marketers are forced to make with current measurement ...

The most effective PPC professionals act as growth consultants, using advertising to solve real business problems rather than chase platform metrics.

At India Brand Conclave 2026, marketing leaders agreed that while digital now operates as the core decision-making engine, ...

From whodunit mystery dinners to a growing farmers market, discover how Allen Heritage Village is expanding its events, hands ...