Explore how companies use bundling to sell multiple products or services as a unit at a discount, boosting sales while ...

Parents accuse the company of using sexually suggestive language in its marketing, leading it to remove the content.

Fast food marketers including McDonald’s, Burger King and Wendy’s will have to move beyond price-point value to drive sales and traffic.

AI search is fundamentally changing how consumers navigate decision making, and brands must adapt in order to be discoverable ...

Kana, a new AI marketing startup from the founders of Rapt and Krux, has raised $15 million to build customizable, agent-based marketing tools.

Customer Experience & Personalization sessions explore what it takes to deliver relevant, seamless experiences from the first touchpoint.

As a CEO, your branding strategy and your reputation management strategy should be aligned if you want to ensure they contribute to business growth.

We are seeing a move away from superficial metrics toward meaningful digital utility. Success now depends on how well a ...

When PW asked executives at nine Christian publishing houses about their plans for growth this year, all were optimistic.

One of the best ways to insulate against challenges like supply chain disruptions and trade policy shifts is to adopt a 'China for China' approach.

At CAGNY, Mondelēz details region‑specific plans to court frugal US shoppers, navigate Europe’s cocoa crisis and drive double ...

Americans are living in parallel AI universes. For much of the country, AI has come to mean ChatGPT, Google’s AI overviews, ...