Today’s marketing landscape continues to evolve at a rapid pace, requiring industry executives to stay attuned to the latest innovations if they hope to successfully build their brands and grow ...

Traditional advertising, as we know it, will be dead by 2030. A harsh prediction, maybe, but the truth is that today’s modern buyer has evolved and so must our industry. Now, more than ever, we are ...

In recent years, the chief marketing officer (CMO) job has grown tremendously in breadth and depth. Digital capabilities have significantly changed how marketing leaders can achieve growth—creating a ...

Antonia Haynes is a Game Rant writer who resides in a small seaside town in England where she has lived her whole life. Beginning her video game writing career in 2014, and having an avid love of ...

After years of discussing how artificial intelligence (AI) could transform the way we live and work, we are now experiencing its true benefits firsthand across various aspects of life. In the ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

The marketing landscape continues to move quickly, tasking industry executives to keep a pulse on innovation if they wish to build brand awareness and consumer loyalty. Accordingly, a number of ...

Graphic Arts Advisors (GAA), a leading M&A advisory and consulting firm serving the printing, mailing, packaging, and graphic communications industries, is pleased to announce the recently completed ...

In the beginning was the Word — or, as they call it in Hollywood, word of mouth. For as long as there have been movies, studio marketers have relentlessly pursued ways to get people to talk about them ...

In the modern era of digital media, the power of marketing has grown exponentially. While this has enabled companies to reach their target audiences more effectively, it has also opened the door to ...