As browser restrictions limit identifiers, PPC measurement relies more on redundancy, modeling, and inference than perfect tracking.

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New L.A. ordinance makes it easier to convert office buildings to housing ...

Albertsons’ Brian Monahan on conversational AI, incremental measurement, and building modern in-store networks.

Meritage Homes is shifting to a more disciplined incentive strategy, prioritizing margin protection over chasing volume in weaker markets. See why MTH stock is a Hold.

Learn 15 practical ways to improve Google Ads conversion rates, covering bidding, targeting, ad copy, and landing page ...

When channels can’t be measured, they get underfunded. Bias in today’s models limits growth. Here's why better foundations matter more than new tools. The post AI could unlock $30B for marketers, if ...

In 2017, Gabbard supported the Therapeutic Fraud Prevention Act, federal legislation to prohibit anti-LGBTQ+ conversion ...

The new AI-based graphics tool bridges the gap between perfect imaging of objects in lab environments and capturing messy ...

An innovative arrangement employing diverse electronic and optical principles and components leads to precision frequency within the terahertz band.

America does not lack ideas. On almost every major global ranking of innovation, the United States consistently remains at or ...

How leading digital product teams are reversing the traditional build-then-polish playbook to unlock sustainable growth ...