Simile, an AI startup, raised $100 million to develop a model predicting human behavior, including customer purchases and ...

Consumers are increasingly relying on AI models such as ChatGPT, Gemini, and Perplexity for guidance, advice, and ...

Buying a car used to involve visiting many dealerships. People would flip through newspaper ads or drive around looking ...

Consumer intelligence models are struggling to keep pace with how people actually make decisions today, as consumer journeys become less linear and increasingly shaped by artificial intelligence and ...

Anyone immersed in the business world has a grasp on how dynamic the market's behavior is when it comes to consuming goods and services. Every year, business owners across the country are forced to ...

Academic and industry research into consumer credit behaviour has accelerated dramatically in recent years, driven by ...

In 2020, the pandemic wreaked havoc on businesses. Many companies were forced to shutter their doors, while others had to adapt to survive. Since the world reopened, companies have been trying to ...